Media Planning & Buying

At Way To Go Desings ,Media planning & buying plays a crucial part in the advertising industry. Media planning and buying are essential elements of an effective advertising campaign, ensuring that the right message reaches the right people at the right time to maximize its impact.
Media planning involves developing a strategic plan for how to reach a target audience with advertising , while media buying is the process of purchasing advertising space and time on various media channels such as online,TV,print, radio and outdoor advertising.
Once the media plan has been developed, media buying involves negotiating and purchasing advertising space on various media platform.

• Mobile Marketing - The smartphone market has evolved and grown remarkably over the years and they have given us many reasons to build a market by using one of the most powerful marketing mediums. Now, who does not have time to watch a video, check a text message, and even open WhatsApp?
• Social Media Marketing - Social Media is all over the rage and, rightfully so! A medium so powerful that it can literally reach anyone at any time who hails from just about anywhere in the world deserves immense recognition. With the help of this blessing, you can gain access to all your customers and even prospective customers with just a click! As a leading SEM agency in Mumbai, we aim to grab eyeballs with our strategically conceptualized Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads.
• Email Marketing - An email is the oldest personalized form of communication that still possesses a certain amount of irresistible charm. Try out our models, vis-à-vis Cost Per Lead (CPL) & Cost per Mailer model (CPM), to win the rat race.
• Google Marketing - Partnering with Google and having the expertise of a Google-certified team at our SEM agency in India sure has a lot of perks. We use this powerful marketing tool for highly-advanced audiences who we target through Display Ads, Shopping Ads, Pay Per Click, YouTube Ads and App Installation.
• Programmatic Advertising - With this marketing tool, we cut through to the target audiences with our extremely advanced profiling capabilities.